Identifying where businesses lose time and money to manual processes, then building the systems that fix it. From blank page to production.
Goal: Recruitment is a $500B industry still running on email, spreadsheets and phone calls. Built a platform that replaces the manual parts with AI-driven matching, video-first screening and automated outreach, then took it to market.
Outcome: 300,000+ users. 99.9% uptime. 80% faster time-to-shortlist. Replaced three separate vendor tools with one integrated system. Solo-built, from architecture to go-to-market.
Voice-controlled operations layer for managing a production SaaS platform solo. Real-time monitoring, natural language deployments, automated incident response. Detection-to-resolution in seconds, not minutes.
A construction group running their entire commercial operation from a 75,000-formula spreadsheet. Migrated to an online platform covering P&L, variations, cashflow and procurement. Gave the team real-time multi-project visibility for the first time.
Sales teams burning time switching between four separate tools for calls, SMS, WhatsApp and CRM. Built a unified browser-based platform. Thousands of outbound calls monthly, one interface, full recording and routing.
Early Solana ecosystem. Built NFT marketplaces, minting platforms and trading dashboards with rarity engines across multiple 10,000-asset collections. Worked on community recovery operations and cross-collection tooling during the Web3 boom.
Turned dead-end unsubscribe pages into interactive branded experiences. Gamification layer that increases list retention and captures preferences instead of losing contacts. GDPR and CAN-SPAM compliant, platform-agnostic, with an analytics dashboard.
Digital infrastructure for small businesses. SEO, automation and platform builds that remove manual work and drive measurable growth across healthcare, retail and professional services.
Rebuilt the Shopify theme from scratch and ran a full SEO and GEO pass covering metadata, structured data, local search signals and page speed. Drove immediate uplift in organic traffic and local rankings, helping the business grow its online presence alongside the physical shop.
Rewrote the site copy, redesigned page layouts, built a custom contact page and wrote extensive custom CSS to push well beyond Squarespace defaults. Gave a premium consultancy a website that matched its positioning.
Full SEO and competitor audit for a dual-qualified hypnotherapist and psychotherapist. Rewrote all page titles and meta descriptions, optimised local search positioning and built automations for booking confirmations, follow-up sequences and review requests, freeing up time for a one-person practice to focus on clients instead of admin.
I find the operational bottleneck, then build the system that removes it. Outpost One exists because most businesses don't need another SaaS subscription. They need something built around how they actually work.
I've taken The Opportunity Hub from a blank page to a production SaaS platform serving hundreds of thousands of users. I wrote the code, designed the UX, closed the sales, and kept the servers up. Clients across construction, recruitment, healthcare and creative industries.
Before tech, 15 years in commercial leadership across recruitment, education, leisure and retail. That's where the obsession with performance systems comes from: league tables, gamification, live dashboards. It's in every platform I ship.